The word guerrilla suggests being aggressive, radical, or unconventional, as said by Merriam-Webster. Guerrilla advertising is exactly that. Since the 80's advertising agencies have been taking a new approach to advertising. The most common techniques are graffiti, flash mobs, and sticker bombing. It's entertaining for the viewer and it stops them in their tracks. People view it as more friendly compared to conventional advertisements such as billboards, magazine ads, and commercials that are more in your face. This approach is used to create buzz, to get people talking about the brand. Here are some clever examples.
Recently the artist Banksy released a new piece in front of McDonald's. He uses a guerrilla approach to his works. Only he likes to point out negative problems in the world. It's raising awareness and creating a ton of buzz.
Not to sure about this type of advertising it's too "in your face" for me. It's a clever way of getting the point across though. I don't think I've seen Guerilla advertising to much in the US.
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