Friday, October 18, 2013

Taking on the Future

The hottest thing right now is 3-D printing. But currently only corporate companies use it. The agency Droga5 just took on a new client, MakerBot a 3-D printing firm, and they want to make themselves available to the everyday person. The marketing strategy is to show it is becoming more affordable for the consumer.

I'm curious to see what they come up with. A campaign with 3-D printing could be a ton of fun.

6 comments:

  1. Do we need three D glasses! I guess it could also be interactive! Yes this will take on a whole new dimension. It should be interesting as to what audience they reach out to first.

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    1. Unfortunately you don't need 3-D glasses for this. The name is a bit deceiving, it is a printer that actually prints a three-dimensional object. This video explains it all. http://www.youtube.com/watch?v=8aghzpO_UZE

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  2. On Project Runway this season,one of the designers made the COOLEST<CRAZY necklaces by using 3-D printing.It took many hours to make it one but it was AMAZING !!! JILL CARL

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  3. 3D Printing will eventually be available to the masses and will change the Auto industry and Airline Manufacturing business when they build future models..

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    1. It probably will change the future of manufacturing once they find a way for it to print faster. I wonder if it could help with recycling plastic. If people decide to buy a 3-D printing machine for their own home it could cause problems. Instead of going out to the store for a new monkey wrench they could just program it into their 3-D printer and have it within a few hours. Innovations are great but sometimes they can hurt the system we live with.

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  4. yeah the possibilities of another dimension are mind blowing

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