Shirley Polykoff A Natural Blonde?

"Does she or doesn't she? Only her hair dresser knows for sure." This famous line was written by Shirley Polykoff for Clairol in 1956. When the release of a new product by Clairol called Miss Clairol, the first hair dye that can be applied in the convenience of your own home, the idea of dying your hair was not accepted in society. But Polykoff knew that woman secretly wanted to. Using that inspiration she wrote the line telling woman it's OK, nobody needs to know the truth. The moment the advertisements were released the hair color category jumped from $25 million to $200 million annually, with Clairol holding 50% market share. Success! It was perfect timing for the release because woman's rights were recently enforced and woman were just starting to break their place in society. Shirley Polykoff was exactly what Clairol needed. She knew the needs of a real woman. Throughout her whole life she broke the norms of society. Growing up in a poor Jewish family she learned to be strong and work hard. Shirley Polykoff always pushed the limits but in a classy way.

Watch her advertising in action with this Clairol commercial.