Apple has taken over the number one spot for world's top brands. In the past three years Apple has been rising to the top at a rapid rate. Really? I didn't notice. Google is right behind but has been increasing the past nine years at a steady pace. Unfortunately, Coca-Cola has been kicked out of it's 13 year reign. But it's not going anywhere just like rest of them. IBM, Microsoft, GE, McDonald's, Samsung, Intel, and Toyota are all staying at a pretty steady rate some are increasing slightly but nothing too big.
Seems the top brands are technology based. Consumers. Looking at the numbers blows my mind. Apple's brand value is at $98.3 billion. What happened? Well advertising is what happened. In the 80's to 90's Apple's advertising budget went from $15 million to $100 million. And still to this day tons of money is spent on ads. That's proof enough for me.
Apple, the logo is simple but effective! Who doesn't like apples!
ReplyDeleteI tend to always swim against the current. Everyone has to have an Apple phone. I just got the latest Droid and love it.
ReplyDeleteI've been thinking about upgrading from my Blackberry phone to a Galaxy S4. I'm on the border about an iPhone. I think it's because I'm tired of hearing about it. Although, I have a Macbook Pro laptop and I love how user friendly it is. Which makes me slightly consider the iPhone.
DeleteThe funny thing about advertising in my opinion, is that budgets really do make an impact on a brands campaign and company as a whole. Apple just has so much money to spend on research, the best camera crew, and the best top dollar agencies to do their work. Regardless if it is Apple or not.. It's interesting to see that the most rapid growing brands are all tech based.. Didn't see that coming!
ReplyDeleteAs an advertising design student I'm really starting to get tired of hearing how people hate advertisements so much but yet I read stuff like this about Apple and I laugh because advertising works. I feel like people think advertising forces you to buy something when really it's the person buying who is making the decision.
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