The commercial "Daisy Girl" is considered one of the most famous political campaign commercials. It was created in 1964 by the Doyle Dane Bernbach ad agency and Tony Schwartz. The ad attack was meant to make Goldwater look like an unreasonable, extremist man. In the end it allowed for Lyndon Johnson to be voted in for presidency, winning by a landslide. It was such a controversial commercial spot because of it's explosive approach. Who would forget such a cute little girl?
Political campaigns nowadays are so boring. Maybe ad agencies need to reflect on the past next time around.
This Ad was used to get your attention, and did, this would definitely spice up today's ads
ReplyDeleteAs a voter would you appreciate ads like this in today's world? I would be more entertained but I don't think it would sway me in either direction. It's so bold it almost makes the creator look weak.
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