Experience This!

As my college life is ending and my real life is beginning I have been struggling with the idea of where I want to be within the advertising business. I've been searching around for something different and found an intriguing idea. It has many names but I found it as experiential marketing. Traditional advertising is very passive and doesn't connect with the consumer in a special way. With experiential marketing the brand actively engages the consumer and creates a relationship with them. It is believed that the consumer evolves the brand by being involved in the production of its marketing plans. The engagement touches the five senses, touch, taste, smell, sight, and sound, which creates a true and real experience that relates to the brand's values. It is effective because a memory is made and saved, something traditional advertising is not successful with. I love this idea because it relates to my philosophy. I am passionate about giving to others, I like to make people happy. My belief is that life is about experiences, and memories are what I appreciate most. As an art director I would love it if my job was to share experiences with others. To make them laugh and smile would be the most satisfying. Enough of this deep life stuff. To give you some ideas of what experiential marketing is let me refresh your memory of things you may have seen already. The Red Bull air races, the piano stairs, the coca-cola friendship machine, national geographic augmented reality, ASICS run with ryan, and many more.

Jump With Derrick Rose by Adidas